Grow

The business sells to everyone the same way. Marketing is generic, and the best customers get no special attention.

You leave with: Three to five customer segments with distinct needs and value.

The biggest customer is treated as the most valuable. Nobody has checked what it costs to keep them.

You leave with: A profitability ranking of your top customers.

Sales depend on the founder and one or two stars. Nobody else knows how deals are won.

You leave with: A documented sales model: roles, stages, targets and rhythm.

Nobody knows how many enquiries are open, how many were lost, or why.

You leave with: A defined pipeline with stages, exit criteria and weekly review.

The business works hard to win customers and loses them quietly. Nobody notices until revenue dips.

You leave with: A retention measure and a plan for your most valuable customers.

Prices are set by copying competitors and adding a margin. Discounts are given whenever a customer asks.

You leave with: A pricing policy with discount limits and a review of your worst-priced lines.

The business competes on everything and wins on nothing in particular. Price becomes the only argument.

You leave with: A clear statement of where you compete and why you win.

Growth happens by accepting every opportunity. The business ends up in markets it doesn't understand.

You leave with: A prioritised set of growth options with a sequence.

Revenue grows, but so do costs, cash needs and complexity. Profit doesn't follow.

You leave with: A growth model showing the cash, capacity and profit effects of your plan.

What worked at 20 people fails at 70. Errors and complaints grow faster than revenue.

You leave with: A scaling-readiness check and the standards needed before the next step.

The business depends on one customer, one supplier, one system or one person. Nobody has written that down.

You leave with: A risk register with owners and mitigations for your top risks.

The business needs funding to grow, but doesn't know how much, what kind, or what lenders will look for.

You leave with: A funding plan matched to the use of funds.