Category 01 · Business fundamentals
Run
Know how your business actually runs.
Every business rests on a small number of economic facts: what it sells, to whom, at what price, at what cost, and how long it takes for the money to come back.
Open to everyone
FREE
All 5 modules are free.
What Run covers
How does this business actually work?
5 modules
Free to open.
- M01RUN-01What Is the Business Really Selling?
Customers pay for an outcome. Many businesses describe a product and miss what is actually being bought.
You leave with: A one-page business model you can test against real sales.
FreeOpen module → - M02RUN-02How the Business Makes Money
Revenue is visible. The drivers behind profit – volume, price, mix, cost and capacity – usually are not.
You leave with: A profit driver tree for your business.
FreeOpen module → - M03RUN-03Where Revenue Comes From
Revenue that looks healthy in total can rest on one channel, one product or one customer.
You leave with: A revenue map showing sources, quality and concentration.
FreeOpen module → - M04RUN-04Unit Economics
A product can show a healthy margin and still lose money once time, rework and handling are counted.
You leave with: True contribution per product, service or order.
FreeOpen module → - M05RUN-05Customer Economics
Some customers cost more to win and serve than they will ever pay. Most businesses cannot say which.
You leave with: Cost to acquire, cost to serve and lifetime value by customer type.
FreeOpen module →