GROW · Customers & Sales / Module 5 of 6Locked
M49
Customer Retention
The business works hard to win customers and loses them quietly. Nobody notices until revenue dips.
Why this module matters
Retention compounds. A small improvement in the share of customers who return has a large effect on revenue and profit over time, because each retained customer continues to buy without incurring the cost of being won again, and often buys more as trust develops.
Inside this module
- A business case to work through, and the decision it forces
- The business problem and why it matters, in full
- The concept and a practical framework for the analysis
- Diagnostic questions for your own business
- A step-by-step worked example with real numbers
- An interactive calculation: Retention analysis
- How to interpret your results and record your decision
- An editable action plan and a management routine to keep the change alive
This preview shows what the module covers. The full module opens with access to the GROW category (Grow: solve what is stopping the next stage.): USD 71.28 · KES 9,266.40.
Self-coach
Get access to the whole GROW category.
USD 71.28KES 9,266.40
All 12 Grow modules. You buy the category, not single modules.
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