BUILD · Technology / Module 3 of 7Locked
M27
CRM
Every lead lives in someone's phone. When a salesperson leaves, their customers go quiet.
Why this module matters
A CRM is valuable when it enforces a clear sales and service process. It then protects customer relationships from staff turnover, because the history belongs to the business rather than to the individual. It makes performance visible, because conversion and response times can be measured.
Inside this module
- A business case to work through, and the decision it forces
- The business problem and why it matters, in full
- The concept and a practical framework for the analysis
- Diagnostic questions for your own business
- A step-by-step worked example with real numbers
- An interactive template: CRM requirements sheet
- How to interpret your results and record your decision
- An editable action plan and a management routine to keep the change alive
This preview shows what the module covers. The full module opens with access to the BUILD category (Build: put the right systems, people and processes in place.): USD 118.80 · KES 15,444.00.
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USD 118.80KES 15,444.00
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