School: Grow · Customers, pricing, strategy and scaling
Customers & Sales
Winning, keeping and pricing customers well.
6 modules, in the order we recommend taking them.
- M45GrowCustomer SegmentationThe business sells to everyone the same way. Marketing is generic, and the best customers get no special attention.You leave withThree to five customer segments with distinct needs and value~5 min · WorksheetExplore module
- M46GrowCustomer ProfitabilityThe biggest customer is treated as the most valuable. Nobody has checked what it costs to keep them.You leave withA profitability ranking of your top customers~5 min · CalculationExplore module
- M47GrowSales ArchitectureSales depend on the founder and one or two stars. Nobody else knows how deals are won.You leave withA documented sales model: roles, stages, targets and rhythm~5 min · TemplateExplore module
- M48GrowPipeline ManagementNobody knows how many enquiries are open, how many were lost, or why.You leave withA defined pipeline with stages, exit criteria and weekly review~5 min · TemplateExplore module
- M49GrowCustomer RetentionThe business works hard to win customers and loses them quietly. Nobody notices until revenue dips.You leave withA retention measure and a plan for your most valuable customers~5 min · CalculationExplore module
- M50GrowPricingPrices are set by copying competitors and adding a margin. Discounts are given whenever a customer asks.You leave withA pricing policy with discount limits and a review of your worst-priced lines~5 min · CalculationExplore module
Teaching cases used in this area: The Big Customer · WhatsApp Is the CRM · The Profitable Product That Should Be Killed
Next step
Start with what is actually happening.
Tell us what is happening in your business. We will help identify the appropriate next step.
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