School: Run · Business fundamentals
Business Foundations
How the business model turns into cash.
5 modules, in the order we recommend taking them.
- M01RunWhat Is the Business Really Selling?Customers pay for an outcome. Many businesses describe a product and miss what is actually being bought.You leave withA one-page business model you can test against real sales~6 min · WorksheetExplore module
- M02RunHow the Business Makes MoneyRevenue is visible. The drivers behind profit — volume, price, mix, cost and capacity — usually are not.You leave withA profit driver tree for your business~5 min · CalculationExplore module
- M03RunWhere Revenue Comes FromRevenue that looks healthy in total can rest on one channel, one product or one customer.You leave withA revenue map showing sources, quality and concentration~5 min · WorksheetExplore module
- M04RunUnit EconomicsA product can show a healthy margin and still lose money once time, rework and handling are counted.You leave withTrue contribution per product, service or order~5 min · CalculationExplore module
- M05RunCustomer EconomicsSome customers cost more to win and serve than they will ever pay. Most businesses cannot say which.You leave withCost to acquire, cost to serve and lifetime value by customer type~5 min · CalculationExplore module
Teaching cases used in this area: The Big Customer · The Profitable Product That Should Be Killed
Next step
Start with what is actually happening.
Tell us what is happening in your business. We will help identify the appropriate next step.
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